Application journeys

Raleigh International: two application journeys, a clear path for each.

BusinessEye built distinct application journeys for Venturers and Venturer Managers, connecting enquiry, qualification and booking with the interviews and assessments needed for each route.

Client
Raleigh International
Sector
International development
Platform
GoHighLevel
Delivered by
BusinessEye
  • Two application pipelines
  • Interview and assessment stages
  • Booking and decision handovers
01 / The challenge

Different applications need different next steps.

Raleigh International’s Venturer and Venturer Manager applications follow different routes. Both need a way to track interest, engagement and qualification, but the manager journey also includes interviews, assessments and a place offer.

The build needed to make those stages visible without treating every applicant as if they were at the same point. Qualification decisions and team actions needed a place alongside the communication workflows.

02 / The system

A main path. Clear routes for exceptions.

The map below condenses two application pipelines. The Venturer route moves through engagement, a call and qualification towards booking; the Venturer Manager route adds interview and assessment stages before a place is offered.

A simpler view of the system

Before: the challenge to resolve

The areas that needed a clearer, more connected process.

  1. Different entry pointsEnquiries, information events and other expressions of interest need to lead into the appropriate application route.
  2. Different requirementsA Venturer application and a Venturer Manager application need different checks and milestones.
  3. Decisions between stagesApplication qualification, interview outcomes and booking status need to be visible to the team.

After: the connected process

  1. Capture interest

    Track leads and engagement before an application progresses.

  2. Identify the route

    Use separate Venturer and Venturer Manager pipelines.

  3. Follow route-specific checks

    Venturers move from a booked call to application qualification. Managers move from qualification through interviews and assessments.

  4. Move towards booking

    Track the place offer where required, the booking link and the final booking outcome.

When the journey changes
  • Venturer route

    Engaged leads can progress through a booked call, qualified application and booking link to a final outcome.

  • Venturer Manager route

    Interview booking, attendance and a pass lead into assessment invitation, confirmation and a place offer.

  • Exceptions remain visible

    Interview non-attendance and closed-lost stages give the team a place to track applications that do not follow the main path.

03 / What we built

The pieces behind the process.

Separate application pipelines

Distinct stage structures for Venturers and Venturer Managers, with shared early engagement stages and route-specific milestones.

Application communication workflows

Workflows organised around enquiries, information events and the two application journeys.

Interview and assessment tracking

Manager application stages covering interview booking and attendance, interview outcome, assessment invitation and confirmation, and a place offer.

Booking and outcome stages

A visible booking-link stage and final outcomes, so an application’s position can be understood alongside the team’s next action.

A system that supports team judgement

Application qualification remains a team decision. The pipelines organise the work around those decisions; they do not imply that every applicant is automatically accepted or moved forward.

04 / Inside the build

From process map to configuration.

Explore the project screenshots and process maps for a closer look at the work.

Raleigh International Venturer Manager pipeline, including interview, assessment, place-offer and booking stages.Open full size
Venturer Manager application pipeline map

This process map sets out interview attendance, assessment confirmation and a place offer before the manager booking stages.

Raleigh International Venturer pipeline from lead engagement and a booked call through qualification, booking and final outcome.Open full size
Venturer application pipeline map

This process map outlines the Venturer route, with a booked call followed by qualification, a booking link and final outcomes.

05 / What it supports

A more structured way to work.

  • A distinct view of each route

    The team can follow Venturer and Venturer Manager applications in pipelines that reflect their different requirements.

  • Visible milestones

    Calls, interviews, assessments and booking stages provide a shared view of what has happened and what comes next.

  • Room for follow-up and exceptions

    Non-attendance and final-outcome stages keep alternative paths visible alongside the main application journey.

Your customer journey

What needs to connect
in your business?

Start with your current process and the next step you want to improve.

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